Why having a mobile app in 2025 is essential for your business?
With over 7.3 billion smartphones in circulation worldwide and 92% of mobile time spent on apps, digital transformation is accelerating.
1. An improved user experience
A mobile app provides smooth, fast, and intuitive navigation. Unlike traditional websites, it is designed to perfectly adapt to smartphone and tablet screens, ensuring an optimal user experience.
2. Strengthened customer engagement
With push notifications, you can interact directly with your customers in real-time, send them personalized offers, and improve their loyalty. In 2025, 68% of consumers say they are more likely to make a purchase from a company that sends them relevant notifications.
3. A powerful tool to boost your sales
- Mobile commerce (m-commerce) now accounts for 75% of online transactions.
- A mobile app optimizes the shopping journey with a simplified process, secure payments, and options like one-click payment or integration of digital wallets (Apple Pay, Google Pay, etc.).
4. Increased visibility and a strengthened brand image
Listing your app on the App Store and Google Play Store helps improve your brand’s visibility. A well-optimized app with strategic keywords boosts your visibility and attracts new users.
5. Valuable data collection for your marketing strategy
A mobile app allows you to collect essential user data: purchasing behaviors, preferences, time spent on the app, and more.
These insights enable you to tailor your marketing campaigns and optimize your conversion rates.
Companies leveraging mobile app data increase their revenue by an average of 25%.
6. Differentiation from the competition
In 2025, many companies are investing in mobile apps. 60% of SMEs plan to develop their own app by the end of the year. If you don’t have one yet, you risk being outpaced by competitors offering a more advanced and accessible digital experience.
7. Optimisation du SEO mobile
A well-developed mobile app enhances your online presence by boosting your ASO (App Store Optimization) and driving traffic to your website, thereby improving your organic SEO on Google.
Companies with a mobile app see an average increase of 20% in their organic traffic.
Conclusion
Having a mobile app in 2025 is no longer an option, but a necessity to stay competitive. Whether it’s to enhance the customer experience, boost your sales, or strengthen your brand image, an app is a powerful tool that supports your growth. With mobile adoption continuously rising and a direct impact on revenue, investing in a mobile app is an essential strategic choice.
